Back in 2020, Google introduced a new way to approach online marketing activity, via a campaign known as Performance Max. By the end...
Our digital marketing feed
Category: PPC
Are you looking to dip your toe into e-commerce for the first time? The Google Shopping platform could be a...
Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5...
Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models....
When it comes to advertising your products and services online, display ads are one of the best ways to do that. However, you don’t...
Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of...
Remarketing ads can be an essential part of an advertisers marketing strategy and it’s a great way to win businesses that might...
Google rebranded its ‘DoubleClick Search’ platform in 2018 as ‘Search Ads 360’. Find out below how it works and...
With Black Friday and Cyber Monday around the corner, it is crucial to make sure your PPC campaigns are up to...