Google Grant Application, Set-Up & Management for Charities
The Google Grants scheme offers free advertising on the Google AdWords platform to qualifying charities. Google’s advertising grant for charities runs off the same AdWords pay-per-click platform that millions of businesses spend billions of pounds on yearly, worldwide.
The Grants scheme represents an excellent opportunity to generate additional traffic to your charity’s site at no additional cost.
Passion have found that a lot of charities are allocating funds to digital advertising, but are unaware that the Google Grant scheme could allow them to use these funds elsewhere.
The Google AdWords Grant account does have certain restrictions:
- Equivalent budget cap of $10,000 per month.
- The maximum cost per click is $2.00.
- You can only run keyword targeted campaigns.
- You can only appear in the Google search results.
- You can only run text adverts.
With these restrictions in mind, we advise many of our charity clients to run a paid AdWords account alongside their grant account to compliment it. You can stop paying for the clicks the Grant account will get you for free, whilst still appearing top of the results for those more expensive terms that the grant won’t quite cover.
Speak to us today to discover if you are eligible for $10,000 worth of free advertising. We have applied for more than 100 charities and had a 100% success rate to-date and manage grant accounts successfully for more than 20 charities.