Junkwize was in dire need of an upgrade. Built on a primitive, custom CMS with a dated user interface template, the site was incredibly difficult for our digital marketing team to optimise and improve conversions through the site. That’s the objective, after all – to increase the number of bookings that were made through the site from the booking form and the telephone number.
Junkwize are an awesome rubbish clearance company in London. There are lots of these businesses cropping up in the big smoke, each with their own distinctive branding so it’s important for Junkwize to really stand out from the competition.
We pitched the idea of overhauling the entire design and improving the user experience by creating a modern, responsive design with a greatly simplified site architecture and user flow based on hard data from the existing site. We knew that we needed to take a radical approach to the design in order to bring the website up to date, but we couldn’t alienate the user base for a business which is so reliant on their website.
We looked very closely at the old site’s data gathered from Google Analytics to determine the best approach for the re-design. From this starting point, we could begin to map out a new user journey and sketch out conversion-sensitive aspects of the interface such as forms.
Using tools such as Hotjar, we could analyse user behaviour down to each individual user’s interactions with the site, which helped us make intelligent decisions on how to convert users quicker.
Although our reach had significantly increased, we were still observing one very important trend—users were becoming less inclined to make a purchase straight away after landing on the site. Instead, they wanted to read about the company some more, potentially compare prices with competitors, and most importantly, get in touch with the team to discuss their options before committing.
To combat the above, we expanded our conversion actions. We again liaised with the UX team to introduce a new ‘WhatsApp’ feature (so that users can message the Junkwize team directly) and also track telephone calls.
50%
Increase in booking completions
44%
Increase in page views
21%
Decrease in bounce rate
We launched the new Junkwize website in January 2015 and the results achieved speak for themselves, making the case that good, user-focused design should never be underestimated for businesses of all sizes.
Key measurables are up across the board and the move to responsive design has had a very positive impact on the site’s search presence. Additionally, we secured the site using an SSL license and increased the server capacity to provide a swift and secure browsing experience.
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