Our challenge was to improve Downey’s organic rankings for targeted keywords and increase traffic to its core service pages.
Downey is renowned for offering bespoke creative solutions for some of the world’s most prestigious brands. A third-generation family business, Downey has been creating intricate invitations, exquisite corporate stationery and sophisticated packaging projects for well over a century.
We analysed Downey’s backlink profile in depth and detected gaps between the high-quality and low-quality links. We managed to identify the missing metrics that were needed to improve the rankings. By creating a substantial outreach list and implementing the ideal link-building strategy with quality collaborations, we soon saw some positive ranking results.
In addition, we decided to restructure Downey’s on-site content and optimise the core service pages for relevant keywords. By implementing an effective internal linking strategy with a cornerstone structure, we managed to boost the rankings for Downey’s priority key phrases even further.
300K
Impressions with key audiences across the UK
108.27%
Increase in traffic year on year
12.275%
More users year on year
1.9%
Click-through-rate
18.71%
Increase in goal completions
While the results of our SEO campaigns naturally vary depending on the specific program and industry, our work with Downey exemplifies the importance of a comprehensive link-building strategy.
We moved beyond a reliance solely on Domain Authority. Instead, we focused on a broader range of metrics, including the quality and relevance of both internal and external links. This data-driven approach yielded impressive results within a year, significantly boosting Downey’s online presence. The success of our strategy was so impactful that Downey extended their contract with us indefinitely.
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