DailyFX called on Passion Digital to help aspiring traders gain the confidence to take the plunge. Today, DailyFX’s DNA FX quiz helps people find the trading strategy that suits their personality best, encouraging them to take the next step towards becoming a successful forex trader.
DailyFX is the leading portal for financial market news covering forex, commodities and indices.
Our primary goal was to attract more qualified leads for DailyFX. We knew the key to achieving this was creating genuinely valuable content – something people would naturally want to share. This, in turn, would send strong signals to Google, encouraging organic ranking.
The winning idea was the DNA FX quiz, a personality quiz designed for forex traders. It delivers personalised advice on:
Each quiz outcome page guides users further into the sales funnel. We recommend next steps, link to relevant webinars and e-books and provide an easy way to register for an IG demo account.
Over 12,000
Live backlinks from over 400 referring domains
500
Ranking keywords across 41 countries
+4,000
New visitors to the site to date
3x
More visits now than 6 months ago
The strategic decision to focus on ‘self sufficiency’, the rigour in the research and creativity in the execution has really come together to deliver a campaign that has delivered against the objectives and has now surpassed the cost per visit (CPV) target. The content continues to build momentum, delivering organic incremental value each month.
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