Content Marketing
What Makes a Digital PR Campaign ‘Creative’?
The word ‘creative’ gets thrown around a lot in digital marketing, especially in Digital PR. It’s one of the most overused words...
SEO
A Guide to YouTube SEO
With over 2 billion monthly logged-in users and over 1 billion hours of video watched each day in 2022, the power of...
Technical SEO
How to recover long lost URLs after a site migration
A site migration is a project that requires a lot of planning, analysis and, generally, stress from the team undertaking it. In...
Content Marketing
2022 Creative Review
With another year nearly over, we wanted to look back at creativity in 2022 and how it was used by different brands...
SEO
What Is Link Building and Why Is It Important?
Link building is essential for driving organic traffic to your site, especially in competitive industries. Combining strong technical SEO foundations, excellent on-page...
Content Marketing
How Is AI Being Used in Content Marketing and What Is The Potential?
Artificial Intelligence (AI) in digital marketing is nothing new, but in the last few years, we have seen a rise in new...
Content Marketing
The Rise of Social Media SEO: How Consumer Search Behaviour is Changing
It’s undeniable. Social platforms like TikTok, Instagram and Pinterest are overtaking Google as THE research tool of choice and even Google’s Senior...
Content Marketing
Research Shows a (Maybe Not So) Surprising Lack of Black Representation in Award Wins
It’s not news that diversity and representation is lacking across many industries and areas. While there have been efforts to improve this...
SEO
How Do Reviews Help SEO?
Reviews are regarded as one of the most powerful tools for establishing trust and authority. They provide customers’ perspectives in an open...
Content Marketing
What Makes a Perfect PR Pitch?
Most journalists receive more than several pitches on a daily basis. And when they’re short on time and skim-reading for the next...
Digital Marketing
PPC and SEO Working Together: 7 Reasons to Integrate Both
Although SEO and PPC may seem like buzzwords, in the world of digital marketing they are two of the most powerful digital...
Content Marketing
9 Ways to Measure the Success of a Digital PR Campaign
At Passion, we believe in transparent reporting – but with digital PR, it can sometimes be tough to know which metrics you...