SEO
Impact of SGE in SEO
Imagine a world where search engines not only deliver links but also provide summarised answers directly to you. This isn’t science fiction;...
SEO
Get Found Online: The Importance of Keyword Research and Search Intent in SEO
In the competitive world of SEO, ranking better in search results requires a strategic approach. Keyword research and search intent form the bedrock...
SEO
From White Space to Wanderlust: Decoding a Travel Brand’s Dream Guest
My journey to understand the target audience for our travel client began by closely examining their landing pages. The design of a...
Content Marketing
The Thoughtful Traveller Day 2023: Famous Fictional Reviews Scavenger Hunt
In 2021, the hospitality sector lost €1.78 trillion due to a lack of tourism caused by the pandemic. All over the world,...
SEO
Connecting Moz STAT to Google Looker Studio Using Google Cloud SQL
Alex Hoffmann, Managing Partner at Passion Digital and self-confessed tech nerd talks through how to integrate data from STAT into Google Looker...
SEO
AI in SEO: How Technology Is Impacting Organic Marketing
If you’re a marketer, you know that SEO is an essential part of any successful digital marketing strategy. As technology advances, so...
Content Marketing
Pet Sitting or Feet Pics? How The Cost Of Living Crisis Made Side Hustles a Necessity
In the last few years the ‘side hustle’ has gone from eye roll-inducing, inspirational LinkedIn fodder to something most people will need...
Content Marketing
How to Make Your Coffee Brand Part of the Conversation on Twitter
If you can’t live without good coffee then it’s never been a better time to be a caffeine connoisseur. With the increase...
Content Marketing
Why Content Marketers Need to Consider User Experience
As a digital content marketer, you’ve most likely invested a tonne of time creating the perfect content calendar, spent hours producing the...
Digital Marketing
Visual Search: Are You Ready for the Future of Search?
Rosie Hopes, our Head of Insight and Strategy, has taken a deep dive into the search landscape in 2023 in our latest...
Content Marketing
Could AI Have Written This Better Than Rosie?
This blog post is based on a content series that Rosie posted on LinkedIn in Jan-Feb 2023. Follow her on LinkedIn for...
Content Marketing
How to Get Your Houseplants in Front of the Right Audience
Since the pandemic, there have been many different brands selling houseplants that have sprouted up (pun intended). With so much competition, how...