Marketing
Frugal Shopping Habits During a Cost-of-Living Crisis
Frugal shopping is seeming to take centre stage given the effects of inflation and today’s fragile global economic condition. Rituparna Chatterjee, from...
Marketing
Who Are Gen X and How Can You Tap Into Them for Your Business?
Gen X – the third largest generation by population in the UK – are often the most overlooked by marketers in comparison...
Marketing
Marketing to Generation Alpha, Your New-Age Consumer
Set to become the world’s largest generation by 2025, the Alpha Generation are your up- and-coming power players – conscious of their...
Marketing
Even During a Recession, Brand Building is a Crucial Investment – Here’s Why
With marketing budgets squeezed and tangible ROI more important than ever, performance marketing delivers against the bottom line — in the short...
Marketing
Passion Digital Presents: The Future of Search… Are You Ready?
We are at a pivotal point in search history. As brands have started to get their heads around the ever-changing social platforms,...
Marketing
Building Brand Authenticity: Why and How?
Today’s consumers expect brands to be authentic — they want real experiences that improve their lives and align with their values. In...
Marketing
5 Most Memorable Brand Partnerships of the 2020s
One of our core values here at Passion Digital is collaboration. We know we wouldn’t be anywhere without the efforts of our...
Marketing
How Do Marketers Identify Primary Competitors?
At Passion Digital, we always start every digital marketing programme with research and insight work. Very often our clients are excited to...
Content Marketing
Content Marketing Trends for 2021
At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan...
Marketing
Push and Pull Marketing: The Ultimate Guide
Developing your marketing strategy is a huge challenge as the digital ecosystem is constantly evolving and new technology increases the difficulty in...