Content Marketing
Why Content Marketers Need to Consider User Experience
As a digital content marketer, you’ve most likely invested a tonne of time creating the perfect content calendar, spent hours producing the...
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Category: Content Marketing
Content Marketing
Could AI Have Written This Better Than Rosie?
This blog post is based on a content series that Rosie posted on LinkedIn in Jan-Feb 2023. Follow her on LinkedIn for...
Content Marketing
How Is AI Being Used in Content Marketing and What Is The Potential?
Artificial Intelligence (AI) in digital marketing is nothing new, but in the last few years, we have...
Content Marketing
The Rise of Social Media SEO: How Consumer Search Behaviour is Changing
It’s undeniable. Social platforms like TikTok, Instagram and Pinterest are overtaking Google as THE research tool of choice...
Content Marketing
Content Campaigns That Made Us Think
Call it nostalgia – or maybe we’re just soppy marketers – but we’ve been thinking about some recent content campaigns that touched our hearts...
Content Marketing
Content Marketing Trends for 2021
At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan out the way...
Content Marketing
SEO Poetry: Is Search Intent Stifling Creativity?
Rosie takes on the challenge of writing poetry specifically optimised for SEO. Jump straight to… How to Write for SEO Applying SEO to...
Content Marketing
An Introduction to Search Intent
If you’re in charge of creating content for your business, you want to be well aware of search intent. Incorporating this concept into the work...
Content Marketing
The Five Stages of Successful Content Strategy
Your brand has laid some solid foundations for SEO, UX and social media and your business is running smoothly. But there comes a...