SEO
Impact of SGE in SEO
Imagine a world where search engines not only deliver links but also provide summarised answers directly to you. This isn’t science fiction;...
Luxury
Luxury Trends Shifts: What We’ve Learnt in 2023 and What’s Hot in 2024
Last year, we released a report on the luxury trends of 2022, which explored the luxury landscape and how brands could get...
News
Passion Digital Nominated for UK Paid Media Awards
For the second year in a row, our stellar Paid Media team is basking in the spotlight, bagging nominations in three categories...
Paid Media
How Is AI Changing the Future of Digital Marketing? Google Search and AI: The Future of Paid Search
Unless you’ve been living under a rock for the past year, you will be aware of ChatGPT and its meteoric rise to...
Paid Media
How to Optimise for Social Search: The Future of Paid Search
The diversification of the search landscape can feel intimidating. We’re at a pivot point of changing user habits and emerging tech that...
Paid Media
How SGE Will Impact Paid Search: The Future of Paid Search
If you look back at what the Google SERP looked like ten years ago there is a marked difference to how it...
Paid Media
How Search Habits Are Changing: The Future of Paid Search
Recent developments in tech, consumer behaviour and players have meant that the paid search landscape has significantly evolved in quite dramatic ways...
SEO
From White Space to Wanderlust: Decoding a Travel Brand’s Dream Guest
My journey to understand the target audience for our travel client began by closely examining their landing pages. The design of a...
News
Passion Digital Celebrates UK Search Awards Win
We are thrilled to announce we have won in the UK Search Awards for the second year in a row! To win...
Paid Media
Delve Into the Future of Paid Search
In the ever-changing digital world, staying ahead of the game is paramount for businesses to prosper. Recognising this need, we recently hosted...
Data & Analytics
Imagine Better Series: The Future of Call Tracking
Leveraging data analytics is important for businesses aiming to refine their digital marketing strategies effectively. By integrating Call Tracking into your toolkit,...
Paid Media
Chatbot Search: Are You Ready for the Future of Search?
Article updated: September 2023 Over the past year, the search landscape has been changing more quickly and dramatically than ever before. In...