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Author: Alexandre Hoffmann

Removing collection from Shopify URLs when using Boost PFS

SEO

Alexandre Hoffmann
3 minutes

Removing collection from Shopify URLs when using Boost PFS

Why remove the collection folder on the product URLs? Navigating the complexities of Shopify’s collection URL architecture has presented a significant challenge—its...

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Impact of SGE in SEO

SEO

Alexandre Hoffmann
8 minutes

Impact of SGE in SEO

Imagine a world where search engines not only deliver links but also provide summarised answers directly to you. This isn’t science fiction;...

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Get Found Online: The Importance of Keyword Research and Search Intent in SEO

SEO

Alexandre Hoffmann
7 minutes

Get Found Online: The Importance of Keyword Research and Search Intent in SEO

In the competitive world of SEO, ranking better in search results requires a strategic approach. As an SEO agency, we understand the importance...

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Connecting Moz STAT to Google Looker Studio Using Google Cloud SQL

SEO

Alexandre Hoffmann
6 minutes

Connecting Moz STAT to Google Looker Studio Using Google Cloud SQL

Alex Hoffmann, Managing Partner at Passion Digital and self-confessed tech nerd talks through how to integrate data from STAT into Google Looker...

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How to recover long lost URLs after a site migration

Technical SEO

Alexandre Hoffmann
3 minutes

How to recover long lost URLs after a site migration

A site migration is a project that requires a lot of planning, analysis and, generally, stress from the team undertaking it. In...

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What Is Link Building and Why Is It Important?

SEO

Alexandre Hoffmann
5 minutes

What Is Link Building and Why Is It Important?

Link building is essential for driving organic traffic to your site, especially in competitive industries. Combining strong technical SEO foundations, excellent on-page...

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What Makes a Perfect PR Pitch?

Content Marketing

Alexandre Hoffmann
3 minutes

What Makes a Perfect PR Pitch?

Most journalists receive more than several pitches on a daily basis. And when they’re short on time and skim-reading for the next...

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Top 10 Digital PR Tools

Content Marketing

Alexandre Hoffmann
3 minutes

Top 10 Digital PR Tools

We live in a fast-paced world where instant communication and news monitoring are a key to maintaining a brand’s relevance. That also...

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How to Run an Effective Ideation Session

Content Marketing

Alexandre Hoffmann
3 minutes

How to Run an Effective Ideation Session

Everything we do at Passion Digital starts with an idea, but generating new ideas and bringing them to life can be as...

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5 PPC Trends to Watch Out For in 2021

Paid Media

Alexandre Hoffmann
2 minutes

5 PPC Trends to Watch Out For in 2021

Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5 2021...

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Social Media Trends 2021: Passion’s Picks

Social Media

Alexandre Hoffmann
2 minutes

Social Media Trends 2021: Passion’s Picks

Here at Passion Digital we keep our finger on the pulse of the digital world – and in 2020, that pulse was...

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SEO Guide for COVID-19: 2021 Edition

SEO

Alexandre Hoffmann
5 minutes

SEO Guide for COVID-19: 2021 Edition

COVID-19 has changed search behaviours and the whole SERP landscape. This SEO guide from our expert SEO team includes COVID-19 guidance so...

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