Our digital marketing feed
CRO
What Is Conversion Rate Optimisation (CRO)?
Conversion Rate Optimisation is an often overlooked, but essential part of web performance and digital marketing. If the traffic you’re driving potential...
Reports & Insights
Asset Management Companies Search Trends Report – May 2024
Following the success of our joint events on the Future of Search and Paid Search with industry expert Frank Harrison and Croft...
SEO
Why SEO Is Important in Digital Marketing
According to Ahrefs, 92.96% of all website traffic comes from Google’s search. This highlights the importance of (SEO) and illustrates why adopting...
SEO
Removing collection from Shopify URLs when using Boost PFS
Why remove the collection folder on the product URLs? Navigating the complexities of Shopify’s collection URL architecture has presented a significant challenge—its...
SEO
Impact of SGE in SEO
Imagine a world where search engines not only deliver links but also provide summarised answers directly to you. This isn’t science fiction;...
Reports & Insights
Construction Search Trends Report – March 2024
Following the success of our joint events on the Future of Search and Paid Search with industry expert Frank Harrison and Croft Analytics, we’re thrilled to announce a powerful...
Luxury
Luxury Trends Shifts: What We’ve Learnt in 2023 and What’s Hot in 2024
Last year, we released a report on the luxury trends of 2022, which explored the luxury landscape and how brands could get...
SEO
Get Found Online: The Importance of Keyword Research and Search Intent in SEO
In the competitive world of SEO, ranking better in search results requires a strategic approach. As an SEO agency, we understand the importance...
News
Passion Digital Nominated for UK Paid Media Awards
For the second year in a row, our stellar Paid Media team is basking in the spotlight, bagging nominations in three categories...
Paid Media
How Is AI Changing the Future of Digital Marketing? Google Search and AI: The Future of Paid Search
Unless you’ve been living under a rock for the past year, you will be aware of ChatGPT and its meteoric rise to...
Paid Media
How to Optimise for Social Search: The Future of Paid Search
The diversification of the search landscape can feel intimidating. We’re at a pivot point of changing user habits and emerging tech that...
Paid Media
How SGE Will Impact Paid Search: The Future of Paid Search
If you look back at what the Google SERP looked like ten years ago there is a marked difference to how it...
Data & Analytics
Preparing for the Phasing Out of Third-Party Cookies
As we enter the era of Google phasing out third-party cookies, it really is time to accelerate your first-party data strategy if...